Montreal, Canada, March 5th, 2007 – Philippe Telio, President of
Embrase, presents “Branding a startup” at the 15th annual McGill
Graduate Business Conference (MGBC). The presentation focuses on
tactics startup technology companies use to effectively and
inexpensively brand themselves. The presentation covers basics of
high-tech marketing strategy and in particular the principles
surrounding “Mystery Marketing”.

About MGBC

In 1993, a group of students gathered to create a major,
community-inclusive event that is planned and hosted by McGill MBA
students: the McGill Graduate Business Conference (MGBC). Topics in the
past have included Leadership, Hypercompetition, Ethics, and Emerging
Markets, just to name a few. The conference seeks to join students,
academics, business leaders, and the wider community to network and
discuss topics that are relative to doing business in the modern era. www.mgbc.mcgill.ca